Fiona Jenvey, an inspirational forecaster of fashion, lifestyle and business trends, is a successful business woman who has established and developed the UK's leading forecasting organisation that now operates in over 50 countries.

As CEO of Mudpie Ltd, which she founded in 1992, Fiona is a much sought after analyst on fashion and lifestyle trends in newspapers and magazines, from the London Evening Standard to the New York Times. She is also a regular speaker at conferences and exhibitions around the world, providing globally respected trend insights.

Under Fiona's leadership, Mudpie has become a pioneer in establishing collaborations and initiatives throughout the industry and has led the field in knowledge sharing and establishing community networks.

Fiona's visionary analysis is firmly grounded in the practical: "I'm both a creative thinker and a strategist, and consequently able to turn my extensive knowledge of global lifestyle trends into commercial reality for the creative brand.

"Developing trends demands looking at human behaviour, art, architecture, street culture and consumer statistics. It is by analysing and combining these components of research that my team and I are able to produce accurate colour directions over 24 months ahead of a selling season and provide styling and graphic trends at least 18 months in advance.

Years of travelling to Asia to work with suppliers taught Fiona that a future trend has to be one that can ultimately end up a best seller within the retail environment.

"Fashion influences so many of our purchasing choices – cars, phones, food packaging, everything should be viewed as a fashion product. A crucial element of our success is appreciating this connection and combining it with an understanding of the commercial product development processes of our clients. Mudpie is not just a trend publisher but is a creative partner for businesses."

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