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Rate card & technical specification

For all press or advertising enquiries please contact rachael.saunders@mudpie.co.uk

About Us

Mpdclick is a leading commercial online fashion trend forecasting service brought to you by UKs leading trend forecast agency, Mudpie Ltd.

At Mudpie we appreciate the demands made on busy professionals working in the fashion and creative industries. Mpdclick.com offers design, fashion and retail professionals the global creative intelligence needed to succeed.

With in-depth photographic reports on global fashion and colour trends, industry news, tradefairs, retail destinations, major runway shows and cultural influences on trends and fashion, plus access to an extensive, downloadable graphic, print and garment shape resource library, Mpdclick is a low cost way of increasing productivity by providing up-to-date trend information and market research available 24 hours a day.

Mpdclick.com

Mpdclick supports fashion and design industry professionals at all levels. From director, buyer and designer to the brands and retailers, Mpdclick aims to provide the best trend information online.

Each month we have more than 21,000 visitors globally to our website, more than half of which are new customers. Our main home page receives around 17,000 hits per month.

We currently have 6500 subscribers to the newsletter every week, and this number is increasing by 75-100 new subscribers each week.

Mudpie Magazine

Each season, Mudpie produces a printed magazine containing seasonal trend forecast information on colour, street fashion, runway style, youth culture, trade fair and retail products, key graphics and garment trends. The popular magazine is given away free to key customers, clients and visitors at our trend presentations and exhibition stands at major textile and fashion tradefairs around the world including Premiere Vision Paris, Bread & Butter Berlin, GlobalTex, Los Angeles and Munich Fabric Start.

Circulation for issue 1 (Sept 08) was 1000.
Circulation for issue 2 (Feb 09) was 2000
Circulation for issue 3 (June-Oct 09) was 10000
Circulation for issue 4 (Nov-May 10) will be 20000

mpdclick.com digital advertising

full colour advertisement

display size (pixels)

for artwork size and spec, please see below*

cost (per minimum booking)

minimum booking

artwork design**

£

$ usd

£

$ usd

main home page banner - full

124w x 230h pixels

800

1520

1040

four weeks

100

190

130

main home page banner - half

124w x 114h pixels

450

855

585

four weeks

50

95

65

main home page banner - quarter

124w x 56h pixels

250

475

325

four weeks

25

48

33

sub home page banner - full

124w x 230h pixels

400

760

520

four weeks

100

190

130

sub home page banner - half

124w x 114h pixels

225

428

293

four weeks

50

95

65

sub home page banner - quarter

124w x 56h pixels

125

238

163

four weeks

25

48

33

fortnightly newsletter banner - full

650w x 130h pixels

450

855

585

one advert

100

190

130

fortnightly newsletter banner - half

322w x 130h pixels

275

523

358

one advert

50

95

65

valid from September 2008

* artwork size
All material is needed in digital format at 72 dpi, RGB, in JPEG format.  Please provide the artwork twice the stated pixel size, eg. ‘main home page banner – full’ will be displayed at 124px by 230px but you will need to provide the artwork at 248px by 460px.

** artwork design
Mudpie’s professional web designers are on hand to create your campaign artwork for you.

rate card (rates excl. of vat)

full colour advertisement

display size

for artwork size and spec please see below*

cost (per issue)

artwork design**

£

$ usd

£

$ usd

full page

213w x 300h pixels

600

1140

780

225

428

293

half page

213w x 149.5h pixels

350

665

455

175

333

228

1/3 page

187.6w x 90h pixels

250

475

325

100

190

130

1/6 page

92.5w x 90h pixels

150

285

195

50

95

65

valid from September 2008

* artwork size and specification
An appropriate amount of bleed must be added. Please state how much bleed you have added.
Set blacks as C: 50% M: 50% Y: 50% K: 100% to get the best solid black.
The resolution of images must not go below 72 dpi at actual printed size. We recommend that all images should be 150dpi or above.
All images must be converted to CMYK (including Duotones). Acceptable image files are PSD, EPS, JPEG and TIFF.
Please save all images with compression. “JPEG Maximum Quality” for EPS and JPEG. “LZW” for TIFF.
All supporting linked files such as logos, images and fonts must be provided. If you are unable to supply us with fonts please convert all text to outlines.
Please supply us with printed colour proofs for each piece of artwork.

** artwork design
Mudpie’s professional web designers are on hand to create your campaign artwork for you.




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