Leading Trend Forecaster at Ideal Woman event at the Ideal Home Show, London – 25th March 2011

Mudpie CEO Fiona Jenvey joins the first-ever trend panel to discuss SS11 womenswear trends at the Ideal Woman event at the Ideal Home Show on Friday 25th March – Earls Court, London. This is a first in the 100 year history of the show which attracts an audience – over 260,000 last year, where the main decision-makers on major purchases for the home are women and is a timely development. "I am delighted to be involved in the trend discussion panel and I will be unlocking the secrets as to why the high street shops follow a 'me too' mentality in trends and colours."

The panel will be hosted by Stephanie Finnan – owner of The Fashion Careers Clinic and include Alex Brownless, Designer and Owner of Artsthread.com and Emily O'Brien, editor of myfashionlife.com. Guests at the show will be invited to 'listen in' on the panel's discussions which are intended to be chatty, informal, and sofa-based. As a forecaster that predicts trends up to two and a half years ahead of season Fiona will be able to demonstrate how the fashion industry interprets the predictions for the high street giving some tips and explaining key pieces to look out for this season. "Consumers are often unaware of how much research and development goes into the clothes on sale and I will be explaining how the industry works and how it affects what appears on the high street."

Throughout the course of the exhibition, there will be various catwalk shows, style seminars, and trends discussions. The target audience expected at the event is 45-50+ interested in fashion but not particularly trend or style aware, mainly shopping at major high street stores. The aim of the trend discussions is to inform and educate the audience on the latest up-coming trends in womenswear and accessories for this Spring/Summer 2011.

You can catch Fiona's sessions on Friday 25th March at 1.30 and 3.30pm

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About Mudpie

Mudpie is the UK's largest active apparel and street wear trend forecasting service, with an international network spanning 50 countries and branded offices in 17 locations, including Asia, Africa, Australia, the Americas and Europe.

Established in 1992 by CEO, Fiona Jenvey, a much sought after speaker on trend forecasting, Mudpie is a leading authority on the supply of trend intelligence to the creative industries.

Mudpie has the largest range of trend-lead products available, comprising trendbooks – which are the leader in global market share, online trend services (Mpdclick) and is the only forecasting service with its own commercial graphic and textile design studio. Mudpie publishes forecasted colour information six months in advance of any other trend service and two years ahead of season.

For further information contact:
enquire@mudpie.co.uk
www.mudpie.co.uk