mudpie appoints sales director to drive business through the recession

17/3/2009

Mudpie, UK's leading trend forecasting publisher, continues to show their commitment to improving products, sales and customer relations in the current climate, by appointing Ben Harris as Sales Director.

In an unprecedented move, Mudpie will now support its sales force from within, reiterating their commitment to not only surviving the recession, but improving their product base, increasing their sales and showing unfaltering support to their network of sales agents across the world.

Ben Harris, a Director at Mudpie for the past 5 years, will move away from Creative direction within Mudpie's design studio, and instead embark on developing, supporting and training agents across the world and begin to demonstrate and sell Mudpie's products directly to local clients.

Ben's dedication and belief in Mudpie's range of products and services, as well as his infectious passion and enthusiasm for the industry, meeting people and travelling, will bode well for a successful transition over to this sales and client relation role.

The aim is for Ben to liaise closely with a number of key agents to support and promote the distribution network, ensuring that Mudpie meet the changing needs of the client. As well, Ben will work closely with agents and other partners of Mudpie in order to offer educational and interesting seminars to audiences across the globe.

Fiona Jenvey, CEO of Mudpie says, "We are delighted that Ben has accepted the position of Sales Director. As the former Design Director of our consultancy division, Ben has already gained invaluable experience heading up both the sales process and customer support within this aspect of our business."

Fiona continued, "As Sales Director, Ben will bring not only his industry knowledge but his creative expertise to the sales process. It is a positive and effective method for our sales partners and their customers to experience, having a former designer demonstrate and train them in the use of our products and services. Ben is someone who understands the creative process and exactly what the design studio and fashion professional truly needs."

Although Ben will still remain close to the creative process both on consultancy projects and the product side of the business, his focus is now firmly on representing the company internationally, ensuring that the Mudpie Brand is seen as the global industry leader in fashion trend information. His role is now, more than ever, outward facing, as the company expands into new market territories.

"Mudpie aims to develop and promote the world's leading fashion trend information services to support fashion professionals worldwide. We recognize that investing in our staff by encouraging creativity and innovation is fundamental to the success of the products and the business," says Ben Harris.

To discover more about Mudpie's online global fashion trend intelligence service, Mpdclick, their range of colour, garment, graphic and print Trendbooks, plus their bespoke design Consultancy service, please visit www.mudpie.co.uk.