leading fashion group appoints top marketing advisors

28/07/2009

Mudpie, the design, fashion forecasting and trend analyst group, has appointed London-based, strategic marketing company RCR to help develop its expansion programme.

"We've had a sustained period of growth where the company has developed its three core areas, "explains founder and CEO, Fiona Jenvey.  "We're now taking a look at potential opportunities in both the UK and overseas markets and have decided to bring in some expert advisors to help plan our next phase of development. Helping to drive forward ambitious expansion plans."

"RCR understands what we need to achieve and has the skills to help us develop new markets and build revenue.  This is a fast moving industry and we believe we have found the right people to work alongside us on this project."

Mudpie's current brands are Mpdclick, a leading commercial online fashion trend forecasting service; Trendbooks, seasonal ideas for designers currently sold in over 50 countries and Consultancy, proving design solutions to meet current trends. 

RCR transfers marketing skill into our clients business. Research shows that marketing is often a very 'misunderstood' function, perceived by boards and senior management as an expense rather than an income generator. Similarly, many marketing leaders are dissatisfied with the role and positioning of marketing. All too often it is seen as tactical rather than strategic.

For further information, contact enquiries@mudpie.co.uk or Debbie Richardson, RCR on +44 (0) 2071 836 378 www.rcrpartnership.com