mudpie announce new exclusive agents in uk & australia

28/08/2009

This month, Mudpie have taken a unique business decision to cement their trend forecasting products as a world leader, by appointing exclusive agents in the UK and Australia.

Two new agencies will now be exclusive distributors of Mudpie’s printed and online trend forecasting products in Australia/New Zealand and on Mudpie’s home ground, in the UK.

Fiona Jenvey, CEO of Mudpie, said “Mudpie plans to continue strengthening our brand by appointing exclusive sales agents to promote the message that Mudpie is the leading printed and online trend service offer.”

“We are the only online service that can say it has increased turnover by 67% during a recession indicating that trends are more important in the market place than ever before,” Fiona commented.

John Gorman prepares to make headway in the UK market, whilst Eryn Behan of Ginger Trend Consulting will take the reins in Australia and New Zealand.

On Mudpie’s home territory, John Gorman will become a familiar face across the UK market.  Working for over two decades on international brand building into Europe, Asia, Middle East and North America, with some of the world’s leading fashion, retail and apparel brands, John brings a unique blend of skills and approach to his new role as UK Mudpie agent. 

John has had previous experience working with an online trend forecasting service and brings this knowledge and experience with him to Mudpie as they focus on strengthening their increasingly popular Mpdclick.com brand.

Present during Premiere Vision last week in Paris, John joined the Mudpie team on their stand to introduce himself to his potential market.

Eryn Behan, director of Ginger Trend Consulting, brings a wealth of experience to her new venture as Mudpie’s agent in Australia and New Zealand.  With a background in product development, marketing, sales and client services in the retail, apparel and fashion sectors, most recently working for an online trend forecasting service, Eryn has over 7 years experience and a true passion for, and knowledge of, Mudpie’s product range.

Eryn successfully launched her representation of Mudpie in the southern hemisphere by attending Australia’s premier fashion industry trade event, Fashion Exposed in Melbourne earlier this month.

The trade show proved a fantastic medium for both Mudpie and Ginger Trend Consulting brand exposure and awareness in the market, as well as cementing Mudpie’s reputation as a global trend forecaster.  Marketing manager of Mudpie, Jo Little, delivered Mudpie’s autumn winter 2010/2011 women’s, men’s and children’s trend directions at the show.

“We are already finding that after only a few weeks of showing Mpdclick it is being extremely well received by the Australian market,” Eryn commented. 

“Mpdclick's point of difference lies in its ease of functionality, commercial viability, relevance to the Australian market and the accuracy of its trend predictions,” she said.

Ben Harris, Sales Director of Mudpie, said “These are both exciting appointments for us in two key markets.  We are very much looking forward to working with Eryn and John and anticipate seeing great results.  Mpdclick is fast becoming the best product in the market for online trend information and it is great for the business to have two people of such high calibre joining the team.”

For more information please visit www.mudpie.co.uk, or contact Eryn Behan or John Gorman direct.

Ginger Trend Consulting

John Gorman