online trend tool hits australia

29/08/2009

The recently appointed representative of UK trend and forecasting service Mudpie is taking on Australasia. Ginger Trend Consulting, which exclusively represents Mudpie throughout Australia and New Zealand, launched its offer to the local market at Fashion Exposed in Melbourne.

Exposure at the event, from August 30 to September 1, gave a boost to the brand's promotional strategy, confirmed Ginger director Eryn Behan.

"This year was our first at Fashion Exposed; we wanted to participate for two reasons, firstly to introduce the partnership between Ginger Trend Consulting and Mudpie and secondly to promote our service to industry professionals attending the fair."

"Mudpie has been in existence for around 18 years as a trend book and consultancy service. However over the last few years it has worked towards developing a fantastic online service to add to its product offering - Mpdclick - which launched officially three years ago. We are already finding that after only a few weeks of showing Mpdclick it is being extremely well received by the Australian market."

"Having a stand at Fashion Exposed tied in well with the delivery of our AW10/11 trend presentation, also delivered as part of the show. It was a great way for those attending the presentation to come and see first hand how we develop our trend forecast both through Mpdclick and our trend books."

Mpdclick’s point of difference lay in its ease of functionality, commercial viability, relevance to the Australian market and the accuracy of its trend predictions, she said.

"It also complements and is a welcome extension to our leading seasonal trend, graphic, print, pattern and colour forecasting books. Mpdclick offers in-depth photographic reports on global fashion and colour trends, industry news and consumer insights, trade fairs, retail destinations, major runway shows and cultural influences on trends and fashion, plus access to your very own downloadable graphic, print and garment shape resource library."

Source: Fashion Exposed Online – www.fashionexposedonline.com.au