mudpie form strategic alliance with u.s. trend specialist denimhead

01/09/2009

Mudpie is pleased to announce a new strategic alliance between two of the world's leading trend forecasting companies - Mudpie and Denimhead.

The new relationship being formed between Mudpie and Denimhead is a great opportunity that will see Mudpie publish and distribute Denimhead's printed and online products from October 2009 onwards.

Andrew Jenvey, CFO of Mudpie stated, "Mudpie is very excited about working with Denimhead. We have long aimed to have denim as part of our product portfolio, and with Jill Perilman on board we have one of the world's leading denim designers to make this a reality."

Denimhead is a cutting edge fashion service specializing in denim and casual sportswear. Its books, Denimhead East and The Bottom Line, provide the most recent photographs from fashion capitals throughout the world and include original sketches for inspiration - both of which are intended to help with the design process.

Denimhead East is a collection of photos from research done in Japan and The Bottom Line is a collection of images from research done in Europe.

Denimhead also provide a comprehensive online subscription photo archive comprised of photographs dating back to 1998. Called The Photo Archive, it incorporates images from Denimhead West, The Bottom Line, Denimhead East, Behind The Seams and Vintage.

The books and online service will now both contain runway direction for denim and casual sportswear and trend direction for the coming season consisting of figure drawing and original flat sketches.

Mudpie are arguably one of the most successful printed garment and graphic trendbook company in the world, and their online trend forecasting service, Mpdlcick.com, is fast becoming a trusted, successful and accurate alternative to other big players in the trend website market.

Mudpie's undeniable creative talent, editorial expertise, trend forecasting experience and nearly 20 years of professional background in the industry worldwide, combined with Denimhead's creative excellence and trusted global brand, will provide a strong platform from which Denimhead's products will now be launched.

Jill Perilman, founder and CEO of Denimhead commented, "I've always admired Mudpie's creativity and professionalism and I'm very excited about our collaboration. Mudpie will take over the day to day operations and distribution thus enabling me to focus entirely on content and trend direction."

Denimhead's product content will remain unchanged, but from October 2009, Mudpie will now be the official publisher and distributor of the Denimhead products. From April 2010, the Denimhead books will look more like a Mudpie trendbook, and all products will be accompanied by Mudpie's professionalism, organisation, customer service, communication and sales and marketing training and support.

"Jill will still be the creative force behind the denim books and online service, but they will now be delivered as part of the Mudpie range and will strengthen Mudpie's position as the trend forecasting choice of the discerning designer," Andrew Jenvey commented.

For more information on Denimhead or Mudpie, please go to www.mudpie.co.uk or visit www.denimhead.com.