mpdclick first to forecast aw1112 colour palettes
18/12/2009
As a subscriber to Mudpie's ever popular online trend forecasting service, Mpdclick.com, you exclusively gain access to the first colour predictions for the autumn/winter 2011/2012 season, in December 2009.
A full 2 years ahead of season, Mpdclick have released their full interior forecast colour palettes and trend inspiration this week, and the fashion and sports colour schemes will follow early in January 2010.
In an industry first, Mpdclick are the clear leaders when it comes to researching and publishing their colour palettes well ahead of season, and their competitors.
The interior colour reports on Mpdclick include a core palette and image mood board, colour highlights for seasonal phases within each trend, trend descriptions, Pantone® swatches and a usable image gallery, all downloadable in an easy to print and present PDF document.
The three main trends for the autumn/winter 2011/2012 season are described as follows:
Synergy: a new era of pragmatism, simplicity and efficiency is dawning. As a fresh model for living is sought across the globe, and we see retaliation against decades of excess and heady capitalism, we look to the Nordic states for inspiration. Social cohesion is key to a peaceful future with diversity not only tolerated, but celebrated and utilized through group participation, both in the community and the workplace. The regeneration of urban spaces is on the agenda to harmonize with a contemporary and metropolitan way of living; innovative design meets a classic Scandinavian aesthetic for precision and minimalism that still retains a sense of warmth and homeliness.
Primal: a renewed sense of spiritualism evokes an affinity with the natural world and the rediscovery of the instincts buried deep within us all. Many modern lifestyles have lead to a detachment from our environment, pushing us towards an empty, cold future and a despondent attitude towards the inevitable crisis of climate change. The rebirth of a new spiritual civilization suggests a resourceful and nomadic existence living close to nature and stimulates a drive for creating beauty and progress out of disaster.
Innovate: the race is on for new discoveries and solutions, with an accelerated sense of urgency as science is heralded as the saviour of a trouble stricken age. This contemporary trend marks an optimistic outlook towards a new existence, free of economic doom and gloom, while rediscovering the benefits of an intellectual approach. Keen observation and understanding enables us to learn from past events and push for a formulaic attitude to global advancement.
This season will see Mudpie initiate another first in trend forecasting, as each main trend will be split into three 'phases'. Each phase will represent a seasonal direction and contain its own colour highlights and themes within the main trend. The phases are:
Phase 1: late summer/early autumn collections
Phase 2: autumn and mid winter collections
Phase 3: seasonal high winter collections
Mudpie have already published the first 'glimpse' of their fashion colour forecast for one of their three main umbrella trends, in the pages of their free trend magazine - available to download here.
Subscribers to Mpdclick will have access to the full fashion and sports colour forecasts in early January 2010. Purchasers of Mudpie's brand new Mpd Active trendbook in January 2010 will receive the full sports colour palette forecasts, and the fashion colour palettes will be published in Mudpie's range of printed trendbooks released in early April 2010.
For further information about Mudpie's trend forecasting products and services, please visit www.mpdclick.com register your details and request a free trial from your nearest agent.
You can also visit www.mudpie.co.uk or www.trendbooks.com.
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