Denimhead and Mudpie Extend Partnership with GlobalTex
18/5/2010
Leading trend services to participate in growing September show
DALLAS – May 14, 2010 – Market Center Management Company (MCMC), the management company of GlobalTex: LA International Textile & Sourcing Fair™, today announced its extended partnership with Denimhead and Mudpie. The agreement continues GlobalTex as the only trade event in the western U.S. featuring these respected trend services. The next show will be held September 28-30 at the Los Angeles Convention Center (LACC) in West Hall, Hall A.
“We are pleased to continue our partnership with Denimhead and Mudpie,” said Stephanie Cole, vice president, GlobalTex. “As our show continues to grow and concentrate on important areas such as denim we could not have better partners. They offer invaluable services that we are glad to offer to attendees.”
During the recent GlobalTex, key denim attendees included: 7 for All Mankind, BeBe, Joe’s Jeans, Limited Brands, Not Your Daughter’s Jeans and West Seal. The growing category is led by West Coast apparel industry leader, DeDe Anderson, who recently joined the GlobalTex team as West Coast sales manager working primarily with garment manufacturing, denim textiles/wash houses, sublimation printing and knitwear manufacturers. Denimhead and Mudpie offer key insights in these categories as well as many others.
Denimhead will participate in the show as the anchor of the Wear section, providing trend books and services geared toward helping companies begin the design process secure in their understanding of the direction the market is heading.
Denimhead is a cutting edge fashion service specializing in denim and casual sportswear. Its books provide the most recent photographs from fashion capitals throughout the world and include original sketches for inspiration—both of which are intended to help with the design process. Jill Perilman, an accomplished denim designer of 22 years, founded Denimhead in Los Angeles in 2004, after being frustrated with the lack of current denim and casual sportswear information in the apparel marketplace. While other trend services allocated only a small section in their books to these categories, Perilman felt that they were being seriously overlooked. Throughout Perilman’s long career in design, she has demonstrated a keen eye for spotting the “next big trends” in denim and casual sportswear. With extensive experience, sheer ambition and fortitude, Denimhead was launched.
“It is great to be a part of a show that offers high-quality resources in a professional venue that best serves the industry,” said Jill Perilman, CEO, Denimhead.
Mudpie will provide directional trend displays and seminars during the September show. Fiona Jenvey, CEO of Mudpie, will present a seminar focused on trends in denim.
Mudpie’s mission is to design, distribute, sell and promote the world’s leading trend information within printed products, online services and design consultancy. The company includes a range of services including: Mpdclick, a leading commercial online fashion trend forecasting service; Trendbooks, leading trend, graphic, print, pattern and color forecasting books; and Consultancy, a consultancy team for full design process from presentations, trend boards and color direction to final graphic and garment ranges.
Fiona Jenvey founded Mudpie as a design consultancy in 1993, which today leads the industry in innovative trend information with its trend books for the contemporary women’s, men’s and children’s wear industries. Jenvey has worked with clients including Warner Bros., Disney, Mattel, USA Pro and Pepe London.
“Our relationship with GlobalTex continues as we offer international trend and color direction during the show,” said Jenvey. “Together with Denimhead we will once again provide needed business insights at the fastest growing textile show on the West Coast.”
GlobalTex is the first full-scale production and design trade show in the United States presenting the complete supply chain for fashion. GlobalTex features the latest fabric, trim, yarn, textile design, garment manufacturing including private label, and manufacturing technology. The show attracts leading designers, product developers, retailers, and wholesalers. In addition, the show offers helpful tailored networking services and practical seminars that support the global fashion and design industries.
Make plans now to participate in the next GlobalTex: LA International Textile & Sourcing Fair: September 28-30, 2010 at the Los Angeles Convention Center. Attendees may contact MCMC’s in-house travel agency for substantial travel and hotel discounts by calling 1-866-878-8778. For more information on GlobalTex visit www.globaltex.com
About Market Center Management Company
Market Center Management Company (MCMC) is an international market center and trade show management company based in Dallas. MCMC and its owner, Crow Holdings, own or manage market centers and trade shows on three continents – Asia (ShanghaiMart), Europe (Brussels International Trade Mart), and North America (Dallas Market Center and GlobalTex) totaling approximately 10 million square feet, more than any other single company. MCMC recently announced its plans to develop an international medical trade center in Nashville, Tennessee, the Nashville Medical Trade Center, which could open as early as 2013. Within the MCMC market centers and trade shows, buyers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and apparel. MCMC helps buyers and sellers expand business and increase profits by organizing and managing dozens of trade events each year attended by hundreds of thousands of attendees from all 50 states and more than 84 countries. MCMC’s Web site is available at www.marketcentermanagement.com
About GlobalTex: LA International Textile & Sourcing Fair
GlobalTex: LA International Textile & Sourcing Fair is the first full-scale production and design tradeshow in the United States presenting the complete supply chain for apparel. GlobalTex features the latest fabric, trim, yarn, textile design, garment manufacturing including private label, and manufacturing technology.GlobalTex is endorsed by the Textile Association of Los Angeles (TALA) and the California Fashion Association (CFA). GlobalTex’s Web site is available at www.globaltex.com
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